These days, there is pride in the swirl of a man’s moustache. The thicker the foliage on the face, manlier is the appearance. Though there once was an era where the metropolitan, clean-shaven face was the big deal, we quite seemingly are back to our cave dwellers roots, appearance-wise.
If reports are to be believed, beard care is now approximately a Rs. 100-crore market today, suggests TOI. This somehow is not all that surprising considering mass influences like sports personalities and film actors don facial bushes with utmost pride.